My boys and I have rafted the American River with 3 different rafting companies. WET is by far the best. They are the smallest, most personable, most chill, and their guides are the most willing to let you dictate the speed and adventure level of the day. I always feel like the WET guides are working to make the experience what I want for my family. With the other companies, I felt like we were just along for the experience they planned and there was no deviating or personalization of the day allowed. We also like WETs lunch the best. Simple but delicious. We will never raft the American with anyone else again. Honestly, I cannot recommend WET more highly.